Digital Director, FW Publishing

Location: Nashville, TN, hybrid 
Job Type: Full-Time 

About Us 
We’re a small but mighty locally owned media company that believes in the power of great storytelling. Through our four publications, we spotlight the people, culture, food, arts, and ideas that make our community special. 

Our next big goal? Taking our digital presence — and digital revenue — to the next level. That’s where you come in. We’re looking for a Digital Director to lead our digital strategy and help us grow. If you love local media, creative problem-solving and building something meaningful, keep reading. 

What You’ll Be Doing 

👉 Running and optimizing our websites 

  • You’ll oversee the website content and optimization for all four publications, making sure they’re fast, user-friendly, SEO-friendly, and designed to drive growth. 

  • You’ll dig into the data (Google Analytics, etc.) to figure out what’s working, what’s not, and how we can get more eyes on our stories. 

  • You’ll work closely with our editorial and creative teams to align on content strategies and audience goals. 

👉 Owning and evolving our email newsletters 

  • We already have several well-loved email newsletters, but we know we can do more. You’ll lead the charge on growing and improving our email strategy — with a strong focus on driving revenue (think sponsorships, lead-gen products, and new marketing opportunities). 

  • You’ll manage and grow existing editorial newsletters, optimize for engagement, and develop new email-based products to expand our audience and revenue streams. 

  • You’ll work with sales to help package and sell sponsorship opportunities. 

👉 Leading digital strategy across the board 

  • You’ll set goals, track performance, and help us continuously improve all things digital. 

  • You’ll keep us up to date on trends and new opportunities. (AI tools? Paid newsletters? New monetization models? You tell us.) 

  • You’ll manage vendor relationships — email platforms, web developers, ad tech partners — and make sure we’re getting the most out of our tools. 

What We’re Looking For 

  • You’ve got three-plus years of experience working in digital media, digital marketing, audience development or similar roles — preferably with editorial-driven brands. 

  • You understand how to drive website growth through SEO, UX and smart journalism content strategies. 

  • You’ve built and optimized email marketing programs and know how to turn them into revenue opportunities. 

  • You’re data-driven but also creative — you know how to use insights to drive real-world results. 

  • You’re collaborative and love working with editorial and sales teams. 

  • You’re passionate about local media and community-focused storytelling. 

Why You’ll Love Working Here 

  • We’re small, nimble and mission-driven — your work will have a big impact. 

  • You’ll have the freedom to innovate and try new things. 

  • You’ll work with a talented, creative and supportive team. 

  • We offer competitive pay, flexible work options and a company culture that values people and purpose. 

About FW Publishing: 
FW Publishing is an independent, locally owned media company dedicated to telling the stories that matter most to our community. Our portfolio includes Nashville Scene, Nfocus Magazine, Nashville Post and Williamson Scene — four distinct publications that celebrate local culture, news, food, arts, music, business and the people who shape our region. In addition to our publications, we produce more than 25 signature events each year, creating deeper connections between our journalism and the communities we serve. We’re a nimble, mission-driven team with big digital ambitions — and we’re excited to grow with the right person on board. 

Sound like a good fit? We’d love to hear from you. To apply, email President Mike Smith (msmith@fwpublishing.com) — send a cover letter, your résumé, and links to three projects that show how you’re a good fit.